Clever Advice - Marketing Communication

Develop marketing plans that combine product development, promotion, distribution and pricing definition
Identify marketing objectives along with an indication of how to achieve them
Determine the choice of target customer segments, product positioning and mix

Development of highly effective marketing messages addressed to specific customer segments
Development of material aimed at promoting and information products and services on both traditional and online channels
Development of marketing plans developing strategies to reduce advertising costs and to reach target customers
Support during roll-out phases, conducting workshops and organizing promotional events
Develop guidelines to help staff in dealing with different customer segments

Marketing initiatives, such as the relational database structure of the acquired and potential customers, preparation of newsletters and web-related content, have increased an average of 16% sales and 24% the use of payment cards
The material aimed at information and promotion of products made it possible to reactivate the 20% of not active payment cards