Clever Advice - Banche & Finanza

Luxury goods are no longer the set of those goods or services that are sold at a expensive price: the world of luxury has become a more accessible market, whose goods and services are required with increasing frequency as they meet needs related to the welfare and quality of life

Strategy
Market Analysis & Research
Marketing Communication
Due diligence/ M&A /Evaluations
Project Management

Assessed opportunities to enter new markets
Support for analysis and decision-making on mergers and acquisitions
Strategies defined multi-channel customer management, developing customer segmentation models and identify strategies for customer retention
Optimizing sales channels and logistics and distribution network
Analysis and re-allocation of the cost of various business functions

Performed benchmarking of prices and assessed the positioning of the products than the competition target
Planned marketing programs through the category management approach to economic management and customer
Recommended business partnerships to increase the visibility of the brand and make it more unique and distinctive, thus maximizing the perception of the brand.

Identified suitable advertising channels and material to promote hi-end product and services: developed concepts and messages to built specific marketing campaigns, assisted client during roll-out, conducted workshops and structured promotional events

Carried out change management and restructuring projects aimed at companies’ turnaround

Provided implementation support in change management initiatives that involved key business functions
Supported the operational implementation of revisited business critical processes