Our customers in the consumer area are companies engaged in retail and supermarket chains (supermarkets, hypermarkets, chain clothing stores, ...) as well as producers of food (fresh, frozen, confectionery, oils, wines and canned foods)
The companies engaged in the retail sector, the market requires to manage the competition on the costs and financial risks by maintaining a high quality offer a variety to satisfy a fragmented market and the demands of an increasingly demanding audience of consumers
- Product positioning
- Developed marketing strategies and revitalized sales channel
- Developed pricing strategies and structures
- Developed of trade marketing strategies
- Developed methodology for negotiating new contracts with major retail chains to increase channel profitability
- Benchmarked the Market and Developed marketing plans
- Created a competition analysis
- Developed marketing communication material to introduce and promote loyalty schemes
- Promoted brands through brand management initiatives
- Developed plans to increase sales targets across multiple product lines. Shared new targets with sales force for motivation purposes
- Screening of companies aimed at potential acquisitions
- Developed post-merger integration plans
- Developed business due diligence
- Developed and managed project focused on restructuring the sales force network
- Developed Tableau de Bord useful to diagnose and monitor key processes