CleverAdvice > Marketing & Communication > Bandai Namco – MARKETING & COMMUNICATION

Bandai Namco

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BANDAI NAMCO Entertainment Europe publishes and distributes video games and entertainment products in Europe, the Middle East, Africa and Asia Pacific
The mission of the group is to offer “more fun for everyone”. The company continuously innovates to be a market leader

OBJECTIVE

  • Stimulate the generation of effective and creative communication messages and campaigns

TASKS

  • Identified successful communication campaigns conducted by companies operating in a variety of industries
  • Analysed effective communication campaigns – interactive, ambient and emotional – and identified key success factors
  • Remarked the distinctive features of “storytelling” techniques and the elements that make it effective in business communication

RESULTS

  • Techniques and guidelines useful in creating effective external communication in terms of messages and call-to-actions to target customer clusters
  • Identified appropriate channels to maximise reach of the different targets selected