CleverAdvice > Market Research & Insights > Nexi – MARKET INSIGHTS

Nexi

nexi

Nexi Payments is the leading Payment Service Provider in Italy. It offers issuing and acquiring of payment cards, Instant Payments and other payment services

OBJECTIVE

  • Benchmark online acquiring (e-commerce) services offered in Italy and identify gaps with the offer of Nexi Payments aimed at:
    • Increasing the competitiveness level of Nexi Payments offer
    • Identifying areas of improvement that Nexi must leverage
    • Increasing the number of affiliated e-merchants

TASKS

  • Identified the main competitors of Nexi Payments and provided an overview of the acquiring services market in Italy
  • Identified the product features offered by the competition in terms of:
    • Accepted payment methods
    • Mobile services
    • Payment options offered
    • Services for foreign countries
    • Security options
    • Integration methods
  • Analyzed Onboarding channels and processes
  • Analyzed customer support services in terms of number of channels, efficiency and the level of service
  • Assessed of digital marketing initiatives
  • Assessed pricing level and structure of the services offered

RESULTS

  • Analysis and insights useful to support Nexi Payment strategic choices to increase competitive advantage and improve market positioning and perception
  • Documentation to facilitate the sales force in selling specific products and services